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Do experience designers shape how users feel or do they shape with respect to how users feel? A small but important nuance. Did you catch it? No? Then let me ask you this way: Do architects design houses or do they design “inhabitant experiences?” The bullshit answer is “They design inhabitant experiences.” The...
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10 questions about information architecture Information architecture. IA. Industry buzzwords? Fancy degrees? Web firms can’t hire information architects fast enough, but, while the field has been around and growing for years in software, engineering, and library science, very few people understand exactly what information...
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Social media usability Organizations’ social media must deliver a clear benefit to the audience. Other usability considerations include having: a strong audience-focus, appropriate timing and custom copywriting. Social media is more than just connecting people, ideas and content. It can hold degrees of separation...
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1. Not conducting any customer research. Some companies still don’t conduct customer research, but instead rely on their best internal guesses as to what their customers want. Except in organizations where ESP is a common employee skill, this tends not to lead to healthy, customer-centered operations. 2. Conducting...
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1. Do use the same navigational elements throughout the website Use the same navigation elements in the same or similar position on all pages within the website. Studies show users ignore the navigation and scan for fresh content when landing on a new page. Therefore, consistency is super important for the user experience....
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How to leverage Social Media Know what is out there. When it comes to the world of social media there are many different sites and services that can help you with you social media strategy. We recommend in the beginning having a presence on the following social media sites: • Facebook.com • Youtube.com • Twitter.com •...
“It's better to design the user experience than rectify it. When planning your approach to user experience, consult with the experts”
More About Our Company
armadadigital is a digital consulting firm providing expert services in web and application design and usability. We apply the strategies and tools of user experience design to optimize the usability and value of our clients’ online enterprises. Our expertise lies in web strategy, user experience design, and technology strategy. We embrace the relationship between design and user experiance, ensuring that our design can be effectively delivered within the technology platform. We assemble highly experienced, cross-functional teams from analytical, creative, and technical backgrounds to reach shared goals.
Mission
At armadadigital we believe that user experience is the only sustainable competitive advantage a business can employ in the online & social media world today. Maintaining that competitive advantage means constantly monitoring, evaluating, and improving the user experience. Users and their needs evolve daily; so must the systems that engage them. Our mission is to create online experiences that are satisfying for our users and valuable for our clients. We do not stop until we are successful.
We design and implement superior user interface elements to provide a user experience that is transcendent to the end user.
Approach
We recognize that the success of any online system lies in the quality of the experiences it delivers to users. Accordingly, as we design and build each online experience, we listen closely to the needs of the users. In many ways, we assume the role of user advocate, seeking to better understand users’ goals and unmet needs. Drawing on the expertise and talent of our usability professionals, we are able to focus user research across a system’s design and development lifecycle to ensure the highest levels of user satisfaction and value for our clients’ brands.
armadadigital is led by, Raymond A. Monaco, a former executive at Ogilvy & Mather, a prominent international advertising company. As CEO, Raymond provides business leadership for the company and strategic advisory services to many of our largest client engagements. As CEO, Raymond manages the day-to-day operations, ensuring adherence to schedules, budgets, quality performance thresholds, and maintaining the overall dynamic across the creative and technology skill sets that we offer.
Read MoreRecent Blog Posts
February 18, 2012 |
Can the User Experience be Designed?
Do experience designers shape how users feel or do they shape with respect to how users feel? A small but...
February 17, 2012 |
10 questions about information architecture
10 questions about information architecture Information architecture. IA. Industry buzzwords? Fancy degrees? Web...
February 17, 2012 |
Social media usability
Social media usability Organizations’ social media must deliver a clear benefit to the audience. Other...
February 10, 2012 |
10 considerations in Usability for your next project
1. Not conducting any customer research. Some companies still don’t conduct customer research, but...
February 3, 2012 |
Seven Usability Principles for Blogs
1. Do use the same navigational elements throughout the website Use the same navigation elements in the same or...
February 3, 2012 |
How to leverage Social Media
How to leverage Social Media Know what is out there. When it comes to the world of social media there are many...