The armadadigital difference.
Creating a solid user interface involves much more than just creating an outline for content and designing the mainframe. At armadadigital, we utilize our expertise in technical applications and marketing, along with a creative flair, to design systems that get results for our clients.
Our usability experts perform the necessary cognitive research and usability analysis, including contextual inquiries and personas, to understand user needs and workflows. We conduct an in-depth evaluation to define functional requirements and take careful measure to align those with corporate objectives goals. This process ensures the design can be built with the selected tools and leverages all technology capabilities. In the end, organizations benefit from the maximum number of personnel adopting new user interfaces and technology initiatives. Results often include significant increases in productivity and revenue enhancement.
In addition to a well-thought-out plan and flawless execution of a customized interface, each client gets personal attention from our team of user interface specialists. We are here every step of the way to ensure that your project is completed to your satisfaction, while decoding the sometimes-confusing industry jargon that we’re adept at.
The Way We Do It: Taking an analytical approach to your project
The user interface experts at armadadigital are pioneers in the field of usability and are delighted to be working with cutting-edge clients and technologies. In direct response to our customers’ needs, we have built the strongest portfolio of usability and user experience methodologies in the industry. If you need usability testing for your website, we believe we do it better than anyone. If you think your needs are unique, contact us and let’s start a dialog. That’s how we’ve built our client list and grown our business relationship in the industry.
- Usability Testing: Our user experience professionals watch customers interact with your website, software application or product in a controlled setting. These qualitative methodologies can be productively employed in tandem with questions arising out of web analytic data, as well as being an essential part of testing new site features, functionality or redesigns.
- Online User Experience Research: These programs provide answers to the “why” questions that constantly arise from your web analytics data. Every site fails some segment of its visitors at some point. Visitors who fail are 43% less likely to recommend your site and 45% less likely to return than visitors who succeed. Our proprietary analytical framework lays out a prioritized set of findings and recommendations based on eliminating the causes of visit failure at their root, wherever they may arise in the user’s journey. So instead of simply creating your technological platform and putting it out there, we help ensure you get the most out of it and it really works for you.
- Field Studies & Focus Groups: We take our testing methodologies to the field where specialists moderate focus groups and/or observe customers interacting with products in their natural environment.
How We Do It: Adding Heavy Ordnance to User Interfaces
There are two ways of looking at the process we use to create interfaces: through a project lens (managing schedules, milestones, deliverables, meetings and communications) and through an engagement lens (discovering, analyzing, strategizing, and ultimately furthering overarching business goals and ideals). At armadadigital, our process is at the heart of everything we do, and we have proven that it enables us to manage both engagements and individual projects successfully.
Why We Do It: Engineering Applications That Produce Results
At armadadigital, we believe that a comprehensive, well-thought-out process helps us not only create applications—but it helps us make applications that work for you and get results. This is the cornerstone of all we do…because it is easy to find good people to make appealing user interfaces. But unless they yield the results you’re after, they don’t really work.